Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Sober Bars

As Gen Z and the impact of the pandemic continue to inspire sober-curiosity, new establishments are emerging that provide a safe space to enjoy dri...

Drink : Entertainment : Society

Micro Trends

Anti-Provocation Platforms

Consumers burnt out on traditional social media spaces are being offered new platforms that build common good values into their functionality.

Technology : Media & Entertainment : Youth

Micro Trends

Collegiate Nostalgia

Collegiate-inspired fashion and entertainment is soothing Gen Zers who feel their youth was stolen by the pandemic.

Youth : Media & Entertainment : Fashion

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.

Beauty : Manufacturing : Science

Micro Trends

Solar Sustenance

The sun is rising once again as a source of inspiration for food and drink brands, which are exploring solar sustenance as a long-term solution to ...

Food : Drink : Sustainability

Micro Trends

Next-level Hedonism

Following years of pandemic-related social restrictions, consumers in the US in particular are prioritising pleasure – and indulging in next-level ...

Youth : Hospitality : Fashion

Micro Trends

Indigenous Influencers

Digital inclusion must mean embracing Indigenous culture. There are lessons in this for all businesses striving to embrace inclusivity.

Technology : Media & Entertainment : Society

Micro Trends

The New News

As consumers seek an alternative to the 24-hour news cycle, media outlets are racing to re-invent themselves for the next generation.

Society : Media & Entertainment : Design

Micro Trends

Airborne Stays

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the flight and dest...

Luxury : Travel & Hospitality : Technology

Micro Trends

The Awe Economy

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

Travel & Hospitality : Design : Architecture

Micro Trends

Tinned Tipples

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.

Drink : Society : Packaging

Micro Trends

Activist OOH Advertising

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

Drink : Advertising & Branding : Sustainability

Micro Trends

Doom Dressing

Driven by a gathering mood of pessimism, a new dark, dystopian and eerie aesthetic is emerging, infused with satire and subversion.

Identity : Fashion : Climate Change

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...

Technology : Health & Wellness : Society

Micro Trends

Nature Stakeholders

As companies face growing criticism for climate inaction, some organisations are paving the way forward by electing nature as a legal stakeholder.

Sustainability : Nature : Faith In Nature

Micro Trends

Digital Conservation

Conservationists are using technology as a form of safeguarding through the process of digitising historical and geological specimens and artefacts.

Design : Sustainability : Technology

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