Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Edible Incubators

The food and drink sector is drawing inspiration from Silicon Valley, with new incubators opening that foster collaboration and creativity for ne...

Food : Drink : Retail

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...

Fashion : Apparel : Technology

Micro Trends

Cyclical beauty

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and chronobiology.

Beauty : Cyclical : Hormones

Micro Trends

Room Service Revitalised

To win over today’s travellers and compete with Airbnb, hotels are re-assessing the functionality, flavours and frills of their room se...

Hospitality : Travel : Food

Micro Trends

Extreme Therapies

As consumers continue to look for new ways to optimise their fitness routines, boutique gyms are introducing previously inaccessible technologies t...

Health And Wellness : Gyms : Fitness

Micro Trends

Dental Rework

New dental care brands are transforming our everyday, mundane routines into high-end and accessible products and experiences.

Wellness : Health : Dental

Micro Trends

Click and Connect

With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying power of th...

Retail : Apparel : Fashion

Micro Trends

Stripped-back Hospitality

Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.

Luxury : Hospitality : Travel

Micro Trends

Reclaiming Braids

Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through braiding, a hai...

Beauty : Youth : Hair

Micro Trends

Connected Kitchens

Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of connectivity.

Technology : Food : Cooking

Micro Trends

Fresh Frozen

With the rise of plant-based eating, new brands are rethinking frozen food to appeal to more health-conscious consumers.

Food : Convenience : Packaging

Micro Trends

Digital Fit

With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...

Fashion : Retail : Digital

Micro Trends

Multisensory Beauty

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

Beauty : Technology : Haircare

Micro Trends

Liberal Leisure Havens

As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality ventures with ...

Hospitality : Travel : Politics

Micro Trends

AI Advisors

Tired of nutritional tracking apps that collate data but fail to provide valuable, bespoke insight, consumers are turning to food advisors driven b...

Wellness : Digital : Technology

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.

Health : Wellness : New Masculinity

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