Europe, UK – Huawei has rolled out a new kind of tech wearable consisting of a smartwatch with concealed earbuds under the screen.
Boasting a sleek and traditional design, Huawei’s Watch Buds are well hidden in a very James Bond-esque way. The smartwatch’s glass screen doubles as a lid under which are nested two compact earbuds. Made possible thanks to a 'zero space' construction, this is the first hybrid wearable device of its kind. The two-in-one functionality of the Watch Buds assuage some consumer pain points – from leaving earbuds at home to forgetting to charge the case. Further enhancing convenience, the earbuds are completely identical, which makes them interchangeable and removes the need to identify the left from the right.
The smartwatch itself doesn’t compromise on performance and has advanced heath tracking capabilities. With consumers increasingly committing to self-optimisation, there is a large market opportunity for upgraded wearables like Huawei’s two-in-one watch.
Strategic opportunity
Don’t make consumers have to choose between performance, convenience and aesthetics. Like Huawei’s two-in-one Watch Buds, consider how smart products can boost convenience and cost-efficiency for users