UK – AI-powered insect farm Better Origin's new identity seeks to give sustainable farming a future-facing feel.
Breaking from traditional connotations around sustainability, Ascend Studio has created new branding for Better Origin – formerly known as Entomics – to reflect its mission of addressing the ‘broken food industry’. With an updated identity, marketing material, positioning and proposition, the rebranding communicates the farm's technology-led yet purposeful aesthetic.
Using black and metallic hues, its mechanical aesthetic is combined with curves to reference how Better Origin unites nature and science. ‘Ascend Studio understood the complexities of our work and scope of our ambition. They helped us identify fundamental truths, and took us through a journey helping us crystallise our vision,' explains Fotis Fotiadis, founder of Better Origin, on its work with Ascend.
As businesses adopt more responsible strategies, a bolder visual language is helping to communicate this New Consciousness as increasingly important.