San Francisco – Car manufacturer Ford and online music service Spotify have created a concept for the online technology publication TechCrunch Hackathon that integrates the application into the voice-controlled Ford SYNC entertainment system.
The Ford SYNC system is operated through voice commands issued by drivers without the need to take their eyes off the road. Hacking the Spotify application into the system gives drivers access to free music, and shows the possibilities of voice-controlled apps in cars.
For more on ways in which consumers and brands are hacking products to make them better, read our Hacktivism micro trend. For more examples of how technology is becoming more ergonomic and person-friendly, read our Intuitive Futures macro trend.