India – Young people’s reliance on technology is transforming the way they learn, according to ConsumerLab, the consumer insight division of telecommunications company Ericsson.
More than eight in 10 (83%) of urban Indian parents allow their children to use mobile broadband, according to ConsumerLab’s 10 hot consumer trends for 2013 report.
In India, about 30m children aged 9–18 own mobile phones – almost half the urban population of children living in the country. As a result, children are taking their mobile phones and other digital devices to school.
Using personal technology inside and outside the classroom is changing the learning experience for young people and, according to ConsumerLab, this will put pressure on schools and governments to change.
‘Young people today live in an interactive culture characterised by unlimited access to information and content, any time, anywhere,’ Michael Bjorn, head of research at ConsumerLab tells LS:N Global. ‘As education becomes increasingly interactive, young people may become increasingly explorative and creative in how they view the world.’
Young consumers born between 2000 and 2006 are the second generation of digital natives and are rapidly adopting new forms of technology. Yet their expectations of the world and technology are different from those of their predecessors, Generation D.
To find out how this new generation, Generation I, are using mobiles, tablets and other digital devices to interact with the world around them, come to LS:N Global’s spring/summer 2013 Trend Briefing.