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American consumers increasingly passionate about live music

16 : 01 : 2013 Music : Tickets : LiveAnalytics

US – A growing number of American consumers are expected to attend concerts in 2013, according to a survey by live event intelligence company LiveAnalytics.

Nearly 40% of consumers taking part in the survey said they would attend more concerts this year. Just 9% said they would attend fewer concerts in 2013 and 53% said the number of concerts they will attend would remain the same.

In 2012, more than 36m concert tickets were sold in North America, up by 5% from the previous year, according to data from concert industry tracking company Pollstar, grossing more than $4.3bn (€3.2bn, £2.6bn).

According to LiveAnalytics, North American consumers of all ages attended more concerts in 2012 than in 2011. The increase was most evident among consumers aged 25–34 and 45–54.

Of the 10 highest grossing tours in North America, six had an average ticket price of more than $100 (€75, £62). It is no surprise, therefore, that people earning $125k (€94k, £78k) and over attended the highest number of concerts in 2012.

Affluent consumers are more likely to spend their money on experiences than on traditional luxury goods. To find out more, buy our Luxury Futures report, available from The Future Laboratory shop.