Golden age: Cinema harks back to Hollywood glamour

Located in the historic Paramount Pictures building, the 60-seat cinema has an adjoining bar where punters can enjoy high-brow snacks inspired by traditional cinema junk food. Both the bar and the cinema have an Art Deco aesthetic that evokes a romantic aura and brings back a sense of opulence to the cinema-going experience.

While it is steeped in nostalgia, The Golden Age Cinema is installed with the latest cinematic technology.

‘Although the name Golden Age could easily be interpreted as being solely a tribute to the past, the experience is also a celebration of the here and now,’ says Barrie Barton, strategy and insights director at Right Angle Studio. ‘It is a new hospitality and cinema model, with state-of-the-art technology and contemporary film presented in a historic space.’

This sentimental yearning for cinema’s heyday and a desire to fit it into the 21st century fits squarely with the Revivalism macrotrend we identified in 2011.