Network inspiration: LS:N Global 2.0 launched

By Stephen Graves and Robin Key 26 : 08 : 2011 Louis Vuitton : Elder Street : Links Of London

London – LS:N Global marked the launch of its new network at The Future Laboratory’s Elder Street headquarters last night. The Future Laboratory co-founder Martin Raymond and LS:N Global editor James Wallman demonstrated the site’s new features to representatives from leading brands including Mulberry, Louis Vuitton, ASOS, Estée Lauder, Porter Novelli and Links of London.

LS:N Global 2.0

LS:N Global has been reworked from the ground up to create a site that is better, clearer, more intuitive and easier to use. New sections include Trend Safari, Inspire Toolkit and an expanded Insight section featuring Shows, Markets, Consumer and Retail focuses, along with Insight Toolkit. And our new My Pinboard tool enables members to gather their favourite images from across the network to create their own storyboards for research and inspiration.

New features

Guests from across LS:N Global’s network gave the site’s new features an enthusiastic reception. ‘Fashion isn’t only about looking at garments. It’s about exploring and getting inspiration from other areas. The new Safari section looks amazing for that,’ said Becky Leeson, buying manger at ASOS.

‘The team sources such great imagery that it’s nice to see the improved visual focus in the Insight section,’ said Jacob Strand, future forecaster at Samsung.

‘We know the new search function on LSN Global 2.0 is going to make our lives a lot easier. We look at the Inspire section, particularly Design Directions,’ said Laura Eliot, head of online design at Estée Lauder.

Estée Lauder also make use of the visually-driven case studies of the Innovate section. ‘It is useful to keep abreast of the game changing ideas out there,’ said Eliot.

New and next

LS:N Global 2.0 continues to bring you the best of what is new, next and game-changing across 14 different lifestyle sectors from retail to technology, luxury, food, hospitality, drinks, leisure and interiors.

‘LS:N Global is easy to digest, and it’s really well written. It gets to the point and captures what I need to take in, in very few words,’ said Adam Pearson, brand guardian at Jo Malone.

‘The pinboard tool makes it so simple for us now to create mood boards for our brainstorms, client and new business presentations,’ said Sarah Smith, senior account manager at Cirkle. ‘I can see it becoming a key part of our membership and just one of the invaluable tools you provide.’

‘On the site we mostly use the Trends and Insight sections,’ said Adam Taylor, retail designer at Green Room Retail. ‘Reading it keeps our methods and retail strategies up to date and on-trend. We also use the site to stay informed when facing clients, so we convey to them that we are the people who know what is next in retail.’

To subscribe to the new-look LS:N Global please click here.