Raw hide: Craft is central in leather store

Tanner Goods attaches great importance to the methods used to make its products. The brand employs a heritage saddlemaker who has been in the business since 1964, and uses antique tools to yield the most authentic results.

Introducing customers to the craftsmanship behind products is a great way to get them to connect with your brand. For more examples, read our Show Your Working micro trend.