Simply does it: Ice-cream brand takes minimal approach to its Branding & Packaging

Kroll has used simple text within the graphic identity. The tubs feature minimal and clean white packaging to underline the purity of the ice cream’s ingredients. The design appears on Solo’s small round tubs and larger containers.

For more about how clean, minimal design can be used in food packaging, see LS:N Global’s Packaging Market Report, available to purchase from The Future Laboratory Shop.