Hard currency: Turning information into insight

London – The Future Laboratory’s research arm Future Poll was launched today at a series of workshops at the Whitechapel Gallery. Although research has been part of the company’s offer for some time, the new stand-alone division aims to instigate a revolution in how market research is viewed and applied.

‘Consumers are seeking truth, authenticity and facts,’ says Tiffany Arntson, head of Future Poll. ‘Quantified opinion is the new communications currency. The division brings data to life in innovative and versatile packages through PR, consumer and brand surveys, presentations and short films.’

Future Poll conducts a Consumer Attitudes Audit every two months, which is available as an off-the-shelf report or tailored to a client’s specific needs and includes a workshop to unpack findings. Look out for a taster of the latest insights at the next LS:N Global Trend Briefing.