Aktion station: Gustav plays to the gallery

Aktion station: Gustav plays to the gallery

Aktion station: Gustav plays to the gallery

Knokke-Heist, Belgium – Fashion label AF Vandevorst has teamed up with Hoet Bekaert Gallery to launch ‘Gustav’, a pop-up space for fashion, art, vintage furniture and jewellery. The building is a former waffle house built in 1924. When the lease runs out a hotel will be erected.

Following the success of its first guerilla store ‘Aktion I’, AF Vandevorst will open ‘Aktion II’ in Gustav. This will be a temporary store selling shoes, accessories, lingerie and bags. In a separate area, Furniture Love will display 20th century furniture by Jacques Seeuws and Norman Foster, and in the back of the house Hoet Bekaert Gallery will present works by artists such as Amanda Ross-Ho, Caroline McCarthy and Hannes Van Severen. Visitors will also be able to have picnics in the garden.

Read more about how brands should move Beyond Retail in our macro trend.

Aktion II, Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium Aktion II, Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium
Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium
Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium
Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium
Aktion II, Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium Aktion II, Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium
Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium Gustav, AF Vandevorst and Hoet Bekaert Gallery, Belgium
Discover More Daily Signals
Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...
Design : Sustainability : Biomimicry
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Advertisement : Marketing : Technology
Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Daily Signals

Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Retailers should expand and elevate their low- and no-alcohol ranges this Christmas to capture a greater share of young consumers’ festive spending...
Drinks : Health & Wellbeing : Statistic
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
1X unveils NEO, the world’s first consumer-ready humanoid home robot

Daily Signals

1X unveils NEO, the world’s first consumer-ready humanoid home robot

Robotics firm 1X Technologies has launched NEO, a humanoid household robot it calls the world’s first consumer-ready humanoid.
Technology : Robots : Artificial Intelligence
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN