Singapore – Allies of Skin is a skincare range that flies in the face of complex, time-consuming beauty rituals.
The brainchild of biomedical and pharmaceutical science graduate Nicolas Travis, Allies of Skin specialises in just three products at present: a day and overnight mask and a toner mist.
This is because all of its products are adaptogenic, which means that they can adapt to the specific needs of each wearer. Once applied, the active ingredients work with the skin’s ability to heal and correct itself.
‘The status quo in Asia is a 14-step regime, but the truth is that’s a chore,’ Nicolas Travis, founder of Allies of Skin, tells LS:N Global. ‘Products should be designed to effortlessly complement our demanding lifestyles, be smart and effective, and most importantly, save us time.’
With less time and more demands on their skin, consumers want more from their beauty routine. Find out how beauty products are becoming more efficient and multifunctional in our Multi-tasking Masks Insight.