BnA Hotel, Koenji BnA Hotel, Koenji
BnA Hotel, Koenji BnA Hotel, Koenji
BnA Hotel, Koenji BnA Hotel, Koenji
BnA Hotel, Koenji BnA Hotel, Koenji
BnA Hotel, Koenji BnA Hotel, Koenji

Dream chambers

16 : 03 : 2016 The Bed & Art Project : Koenji : Hotel

Japan – The Bed & Art Project asks artists to design hotel rooms in return for a share of the booking fees.

  • The first location, BnA Hotel Koenji, will open rooms and facilities throughout its host city
  • Guests are offered the opportunity to stay ‘in an art piece’

The Bed & Art Project (BnA) aims to support struggling Japanese artists. Purchasing art is not yet common practice in Japan, making it difficult for artists to survive on sales of their work. BnA invites artists to create bespoke hotel rooms, from which they will then receive a percentage share of all bookings. Two Airbnb properties in Kyoto and Ikebukuro were used as proof of concept.

The first location, BnA Hotel Koenji, will be constructed from rooms throughout the city of Koenji, creating clusters of accommodation and other facilities that together act as one venue. The distributed hotel model is designed to enable guests to integrate more easily with local communities.

The initial stage of the project includes a bar, gallery, roof terrace and two hotel rooms, all in one building. The first two rooms have been created by artists Yohei Takahashi and Ryuichi Ogino.

The Big Picture

Today’s peripatetic consumers are now as interested in the community that a hotel offers access to as much as the facilities it provides. For more on Life-lodging see our New Bricolage Living macrotrend.

Discover More Daily Signals
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
Stat: UK shoppers experience bargain hunting highs

Daily Signals

Stat: UK shoppers experience bargain hunting highs

According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that sho...
Retail : Consumer Behaviour : Statistic
A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports : Golf : Travel
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN