Brutal Boro

28 : 07 : 2015 The Boro Hotel : Grzywinski+Pons : Brutalist Feminine

Queens, New York City – Architects Grzywinski+Pons have designed the new Boro hotel, with an interior and exterior that embrace the structure’s industrial aesthetics, but with a luxury twist.

  • The Boro hotel features 108 rooms and is situated in the evolving Dutch Kills neighbourhood of Queens
  • Grzywinski+Pons worked with the existing structure, adding warm finishes and textures
The Boro Hotel designed by Grzywinski+Pons, New York The Boro Hotel designed by Grzywinski+Pons, New York
The Boro Hotel designed by Grzywinski+Pons, New York The Boro Hotel designed by Grzywinski+Pons, New York
The Boro Hotel designed by Grzywinski+Pons, New York The Boro Hotel designed by Grzywinski+Pons, New York
The Boro Hotel designed by Grzywinski+Pons, New York The Boro Hotel designed by Grzywinski+Pons, New York

The designers embraced the structure’s existing concrete and cinder blocks, but gave them warm, rich finishes. The brutalist elements of the building were then complemented with oak flooring, painted pallet wood, leather and cork.

A bespoke range of furnishings was also created to give the interiors a high-end, boutique feel. ‘We approached the programme almost as though we were converting a disused industrial space to a new use,’ says Grzywinski+Pons. ‘In both the public spaces and the guest rooms we embraced the rawness of the project’s bones.’

The Big Picture: The delicate use of exposed concrete and industrial features in the hotel is another example of an emerging luxury design aesthetic we call Brutalist Feminine. Read more about it in our Design Direction section. 

Discover More Daily Signals
Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Daily Signals

Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.&...
Beauty : Vaseline : Branding
Foresight Friday: Ellla Murray, strategic creative

Daily Signals

Foresight Friday: Ellla Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella M...
Travel : Hospitality : Experiential Travel
Stat: Why Gen Z is embracing Country Living

Daily Signals

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription s...
Media : Magazines : Country Living
The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Luxury : Fashion : Hotpot
Stück re-imagines the third space for intimacy and connection

Daily Signals

Stück re-imagines the third space for intimacy and connection

Stück, a new third-space venue in Dalston, London, is bringing intimacy, hospitality, co-working and community together under one roof.
Third Spaces : Private Members Club : Community
Stat: Social media drives 1.7bn annual UK high street visits

Daily Signals

Stat: Social media drives 1.7bn annual UK high street visits

American Express’s latest Hype to the High Street study reveals that nearly two-thirds (63%) of UK adults have visited a shop or hospitality venue ...
Retail : Fashion : Statistic
Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

Daily Signals

Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

The team behind Hotsy Totsy Budapest, recently ranked among the world’s top 500 bars, has opened a second venue in Budapest’s Erzsébetváros district.
Hospitality : Bars : Restaurant
Google DeepMind and A24 put film-makers in charge of AI’s creative future

Daily Signals

Google DeepMind and A24 put film-makers in charge of AI’s creative future

AI research lab Google DeepMind and A24, the independent studio behind films such as Everything Everywhere All at Once and Marty Supreme, have anno...
Technology : Media : AI
Stat: Young adults living at home redefine life stages

Daily Signals

Stat: Young adults living at home redefine life stages

A record 25.2m US adults aged under 35 lived with their parents in 2025, according to research from Realtor.com. One in three now sh...
Lifestages : Statistic
Healf Experience 2026: Wellbeing beyond optimisation

Daily Signals

Healf Experience 2026: Wellbeing beyond optimisation

At London’s 180 Studios from 20–21 June 2026, leading wellness platform Healf brought together influential voices in health, longevity and performa...
Health : Wellness : Fitness
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN