Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada
Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada
Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada
Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada Prada men’s catwalk 2015 by AMO. Images courtesy of Alberto Moncada

Fractured fashion: Prada launches new line in The Infinity Palace

23 : 01 : 2015 Prada : The Infinite Palace : Vectorism

Milan – For the launch of its 2015 autumn/winter menswear line, Prada has broken the mould – and the runway.

Working with Prada, architects OMA’s research counterpart AMO has transformed a room inside Milan’s Fondazione Prada into a disorientating runway it calls The Infinite Palace.

By partitioning the catwalk, AMO created a series of interconnected spaces, a classic enfilade, or suite, of rooms with gradually shifting proportions that it describes as ‘an abstract mannerist perspective’.

‘The progression through the connected rooms simulates endless repetitions and symmetries, while providing the illusion of an infinite palace,’ says AMO. ‘As the models move linearly across the enfilade, members of the audience, divided into small groups, are pushed into close and intimate proximity with the collection.’

For an exploration of the mixing of logical polygonal shapes with soft human touches of design, read our Vectorism design direction.

Discover More Daily Signals
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN