Dutch Design Week 2014: Installation recreates the smells of the past

05 : 11 : 2014 DDW14 : Sissel Tolaas : Mickaël Wiesengrün

Eindhoven – Presented at the Witte Dame building, a former Philips factory, an installation by Mickaël Wiesengrün has brought to life the smells of grease, sweat and metal that once pervaded the space.

Révélateur installation by Mickaël Wiesengrün Révélateur installation by Mickaël Wiesengrün
Révélateur installation by Mickaël Wiesengrün Révélateur installation by Mickaël Wiesengrün
Révélateur installation by Mickaël Wiesengrün Révélateur installation by Mickaël Wiesengrün
Révélateur installation by Mickaël Wiesengrün Révélateur installation by Mickaël Wiesengrün

The installation of glass tubes and beakers, Révélateur, was presented as part of the Design Academy Eindhoven graduation show during Dutch Design Week. Focusing on the historical context of the location, Wiesengrün worked with Norwegian chemist and artist Sissel Tolaas to recreate the olfactory experience of a busy factory production line. 

The captured scents of grease, sweat and metal were poured into separate beakers placed at the top of the installation. Using ultrasonic vibrations, the liquids were turned into a vapour that was sucked down the tubes towards an opening, where visitors could smell the combination of aromas.

‘I wanted to use smell to provide an extra layer of information about the place and its history,’ Wiesengrün told LS:N Global. ‘It’s the smell of hard work, of the hard workers who built this place and who are indirectly why we’re here today.’ Wiesengrün and Tolaas plan to continue the project, recreating the installation for new locations.

Designers and brands are increasingly using scent not just to create pleasurable experiences, but also to reveal the history behind spaces and products. For more on Dutch Design Week, see our Show review and Design Direction report.

Discover More Daily Signals
How playful co-creation is expanding beauty’s language

Daily Signals

How playful co-creation is expanding beauty’s language

Paris-based creative studio Buro Nōto has turned children’s unfiltered imagination into a new visual language for beauty. Created with photographer...
Beauty : Make-up : Society
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Climate Crisis : Global Drivers
Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

Daily Signals

Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

AI assistants are reshaping luxury shopping, influencing how consumers discover, compare and choose products, according to Face to Face With L...
Luxury : Technology : Statistic
Ikea designs for a generation living life in transit

Daily Signals

Ikea designs for a generation living life in transit

Ikea is launching Kompishäng, a new collection of 13 affordable, portable furniture pieces designed for young city dwellers navigating frequent mov...
Ikea : Moving : Living
Dior gives luxury’s literary turn a nostalgic twist

Daily Signals

Dior gives luxury’s literary turn a nostalgic twist

Dior has transformed Eric Carle’s children’s classic The Very Hungry Caterpillar into a 23-piece luxury capsule collection, bringing one of publish...
Luxury : Fashion : Nostalgia
Stat: US travellers struggle to spot AI-generated destination images

Daily Signals

Stat: US travellers struggle to spot AI-generated destination images

A new survey reveals that only 5% of American travellers can correctly identify real destination photography from AI-generated alternatives, despit...
Artificial Intelligence : Techonology : Travel
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
Marriott brings branded residences to the French Riviera

Daily Signals

Marriott brings branded residences to the French Riviera

Marriott International’s The Luxury Collection is moving deeper into branded living with its first residences in France. Scheduled to open in 2029,...
Luxury : Travel And Hospitality : Hotels
Stat: Shopper loyalty depends on instant value, not habit

Daily Signals

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highl...
Loyalty : Shopping : Retail
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN