First class: Baku’s new airport ensures everyone feels like a VIP

22 : 07 : 2014 Airport Retail : New Airport Hubs : Luxury

Baku, Azerbaijan – The capital’s new Heydar Aliyev International Airport enlisted Turkish design duo Autoban to create a feeling of luxury and privacy throughout the terminal.

Heydar Aliyev Airport by Autoban studio Heydar Aliyev Airport by Autoban studio
Heydar Aliyev Airport by Autoban studio Heydar Aliyev Airport by Autoban studio
Heydar Aliyev Airport by Autoban studio Heydar Aliyev Airport by Autoban studio
Heydar Aliyev Airport by Autoban studio Heydar Aliyev Airport by Autoban studio
Heydar Aliyev Airport by Autoban studio Heydar Aliyev Airport by Autoban studio

Autoban, the Istanbul design agency run by Seyhan Ozdemir and Sefer Caglar, was given a specific brief for the design of the newly completed international airport: all passengers should feel like VIPs and there should be no such thing as public space.

In order to achieve this, Autoban created large cocoon structures covered with latticework or oak veneer. The aim of these structures, which are dotted throughout the enormous 100-square metre space, is to capture a sense of privacy and peace. Constructed of natural materials, and at varying heights, they are placed among trees and custom-made furniture. The organic, garden-like aesthetic is designed to add a feeling of calm, pleasure and relaxation to the new international hub. They also work as markers, defining the different spaces in which passengers and visitors can rest, shop or play with children in specifically dedicated pods.

The striking visual aesthetic of Heydar Aliyev is another example of a luxurious airport experience. For more information on how airports are becoming a key part of a brand’s global expansion plans, see our Airport Retail market report.

Discover More Daily Signals
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN