Camp cuisine: Chef re-imagines outdoor dining

30 : 06 : 2014 Camping : Adventurism : Adventure

Kittery, Maine – When planning a seven-day hike along the Adirondack trail, former New York chef Jennifer Scism was appalled by the choice of pre-packaged food on the market.

Good to Go Good to Go
Good to Go Good to Go
Good to Go Good to Go

'After trying many of the different packaged options on the market, including a curry with the main ingredient being cheddar cheese, I knew there had to be a better way to eat on the trail,' she says. 'I started experimenting, making some of my favourite dishes and dehydrating them in my counter-top dehydrator.'

The result was Scism's Good To-Go brand, which at present includes three dehydrated gourmet meals – Smoked Three Bean Chilli, Herbed Mushroom Risotto and Thai Curry. The first two are vegetarian while the latter is suitable for pescatarians. All three are made from natural ingredients and are free from preservatives and additives.

The quest for adventure no longer necessarily means roughing it. While people are seeking authenticity in outdoor experiences, they are not leaving their discerning tastes behind.

For more on the adventurist mindset, read our Man-venturism microtrend and Adventurism design direction.

Discover More Daily Signals
Coinbase gamifies financial freedom with clever cinematic storytelling

Daily Signals

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocur...
FinTech : Advertising : Technology
H&M sets new benchmark for nature-positive fashion

Daily Signals

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step t...
Fashion : Retail : Sustainability
Stat: Why hangout retail is defining the future of shopping

Daily Signals

Stat: Why hangout retail is defining the future of shopping

New research from Lightspeed Commerce highlights a shift in retail expectations, with younger consumers prioritising connection over convenience.
Retail : Third Spaces : Statistic
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN