Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel no Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam

Better by design: Hotel creates rooms with individual styles

05 : 06 : 2014 Hotel Not Hotel : Travel : Amsterdam

Amsterdam – Personality is in ample supply at a new hotel in Amsterdam, where each room has been created by a different designer.

Nestled in the western part of the city, Hotel Not Hotel features nine rooms created by members of Eindhoven-based design collective Collaboration-O and Dutch design duo Arno Coenen and Iris Roskam.

The Casa No Casa room resembles a bijou Spanish villa, while the Secret Book Case room is hidden behind a wall of antique books. The cottage-like Crisis Free Zone room boasts an elaborate gothic wooden façade with a skull motif, while the inside resembles a tiny chapel where ‘creatures like vampires, ghosts and bankers will never be able to enter’, according to Hotel Not Hotel’s website. An Amsterdam Tram Cart room harks back to the city’s past with a restored tram housing a king-sized bed.

The hotel’s interior is designed to have a village feel, with a convivial bar, shared bathrooms and an exhibition space replacing the traditional hotel lobby. Prices are reasonable, and intended to appeal to design-conscious Millennials in search of the quirky and local.

For more on similar hospitality trends, see our microtrends on Millennial Hotels and Home From Home Hospitality

Discover More Daily Signals
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN