London – Stealing a march on Rupert Murdoch and Steve Jobs’ iPad magazine The Daily, Post is the first independent magazine to be produced for the iPad platform.
Post aims to take advantage of the platform’s unique strengths, using multimedia and the touchscreen interface to present an interactive experience. Each issue of the magazine is based around a single topic – in the first edition the theme is matter. Music echoing the issue’s theme plays as you read, and videos are embedded in the text.
Pages highlighting products and accessories are presented as a ‘periodic table’. Readers can swipe images to rotate them and purchase products featured in the magazine with one touch.
Published bi-monthly by MERI Media, Post magazine is priced at £1.79 for UK customers, $1.99 in the US and €2.39 in the EU.
For more on the new wave of iPad magazines, see our recent micro trend report.