French Pavilion live-streams music from Venice Biennale 2017
Venice – Musical performances from the national pavilion will be live-streamed as an interactive visual landscape.
In the pavilion space, multidisciplinary artist Xavier Veilhan has created Studio Venezia, a recording space that will play host to 70 musicians throughout the biennale. The exhibit is designed to open up the usually private recording studio space for public enjoyment.
Veilhan has collaborated with streaming service Deezer to create an interactive online platform to run in parallel with the physical exhibition and open up the experience to all. Audiences at home can interact with this abstract landscape, which comprises numerous silver rods and changes as the cursor is moved. Each instrument is linked to a microphone, enabling the users to experience each of the sounds individually as they navigate this digital scene.
‘We have created a way of replicating the experience of visiting the pavilion from afar without usurping the creative itself,’ says Veilhan.
The Big Picture
- Artists such as Ustwo are showing how sound can be adapted commercially to enrich the consumer experience
- Look out for more coverage of the Venice Biennale 2017 in the coming week
Most Read
1
Is feminism fit for the future?:
Why feminism needs to define new metrics of achievement if it is going to...
2
The virtual, synthetic cocktails of the future:
Scientific innovation is challenging the manufacturing, consumption and very...
3
Cyclical beauty:
Beauty brands are taking inspiration from the wellness industry and...
4
Fragrance Market:
The perfume market is changing as consumers continue to shun mass-market...
5
Snøhetta on the opportunities for eco-hospitality in the Arctic:
Zenul Khan, Snøhetta's senior architect, discusses the studio’s Svart hotel...
6
Room Service Revitalised:
To win over today’s travellers and compete with Airbnb, hotels...
7
Do women change when they become mothers?:
Beth Bentley, global vice-president of strategy at Virtue Worldwide,...
8
Why American Apparel’s latest campaign misses the point:
Brands should be wary of using female empowerment as a marketing claim.
9
Click and Connect:
With 40% of global shoppers now preferring to purchase clothing and...
10
Educated Eating:
Consumers increasingly want to know more about the products they buy, from...
11
How new media platforms are creating content that speaks to Generation Z:
Now the largest media audience segment, according to Nielsen, Generation Z...
12
Multisensory Beauty:
From embracing new technology to encouraging ritualised applications, brands...
13
Wellness Architecture:
As health and wellness becomes entrenched as a mainstream mindset, it is...
14
The best of phygital retail in 2017:
Retail operating systems, transportable stores and Instagram-powered...
15
