Johannesburg – South Africa’s finest retailers have descended on a former Market Square in the cultural and architectural hub of Newtown.
Designers at Source and architect Adri van Zyl of Atelier Interiors have created a retail concept that celebrates the old with the new, placing strong emphasis on the industrial and agricultural past of Newtown.
The space will host brands from food to fashion including Black Coffee, Kat van Duinen, Kisua, Pichulik and Unknown Union. Their products will occupy former potato sheds, markets and livestock stalls that formed the lifeblood of Newtown centuries ago.
‘We wanted to confront visitors with a sophisticated homage to past glories,’ says Source’s Julian McGowan. The floor plan makes use of the unconventional combination of enclosed and open-plan spaces that form the protected structure.’
Retail districts with a strong sense of place, culture and history are emerging in a luxury bricks-and-mortar fightback against the convenience of online shopping. Find out more in our New Urban Guilds microtrend.