Workshop New Town, Johannesburg Workshop New Town, Johannesburg
Workshop New Town, Johannesburg Workshop New Town, Johannesburg
Workshop New Town, Johannesburg Workshop New Town, Johannesburg
Workshop New Town, Johannesburg Workshop New Town, Johannesburg

Good old days

17 : 12 : 2015 South Africa : Work Shop New Town : Retail Spaces

Johannesburg – South Africa’s finest retailers have descended on a former Market Square in the cultural and architectural hub of Newtown.

  • Work Shop New Town houses more than 100 local fashion, design and lifestyle brands
  • The designers have transformed former potato sheds built in 1911 without losing their original character

Designers at Source and architect Adri van Zyl of Atelier Interiors have created a retail concept that celebrates the old with the new, placing strong emphasis on the industrial and agricultural past of Newtown.

The space will host brands from food to fashion including Black Coffee, Kat van Duinen, Kisua, Pichulik and Unknown Union. Their products will occupy former potato sheds, markets and livestock stalls that formed the lifeblood of Newtown centuries ago.

‘We wanted to confront visitors with a sophisticated homage to past glories,’ says Source’s Julian McGowan. The floor plan makes use of the unconventional combination of enclosed and open-plan spaces that form the protected structure.’

The Big Picture

Retail districts with a strong sense of place, culture and history are emerging in a luxury bricks-and-mortar fightback against the convenience of online shopping. Find out more in our New Urban Guilds microtrend.

Discover More Daily Signals
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN