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Citymapper bu service, London Citymapper bu service, London

Citymapper launches a pop-up bus service

10 : 05 : 2017 Transport : Big Data : Civic Brands

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.

The travel company has partnered with Transport for London (TFL) on a two-day trial project to gauge consumer demand and interest. The CMX1 route runs along Southwark, Blackfriars, Waterloo bridge and back down the South Bank.

Citymapper is using its vast amount of data on consumers’ everyday journeys to identify gaps in London’s existing transport system. The ultimate aim is for the service to react dynamically to consumer demand, creating and closing routes as demand dictates.

The 30-seat buses feature USB charging points – a common feature on buses in other parts of Europe – and a smart display system that notifies passengers about approaching stops and planned route closures.

Rather than compete with existing public transport options, the Citymapper fleet integrates with them to automatically step in where other services cannot keep up with demand, and create new routes if a significant number of people are travelling between places that are not directly served by existing routes.

‘If we are going to solve urgent problems of congestion and infrastructure we need buses to improve and operate smarter,’ the company said in a statement. ‘In the era of smartphones we can have responsive buses that react to real-time needs.’

The Big Picture

  • Citymapper is using big data to create a new transport paradigm based on responsive rather than fixed routes
  • The service aims to augment the transport infrastructure of cities rather than compete with other public transport networks. For more examples of civic-minded brands, read our Civic Brands macrotrend