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Selfie surgeons

16 : 03 : 2017 Social Media : Cosmetics : Selfies

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.

  • According to the research, 42% of surgeons report that patients look into cosmetic procedures to look better in social media selfies
  • The study also notes an increased interest in preventative measures in an effort to look younger for longer, rather than corrective procedures
  • In a report by Research and Markets, the global cosmetics surgery and services market is set to rise to a value of more than £22bn ($27bn, €25.4bn) by 2019
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Conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the survey concluded that 42% of surgeons report patients are seeking cosmetic procedures so they can look better in selfies uploaded to Instagram, Snapchat, Facebook Live and other social media channels.

According to 62% of members, eyelid procedures to reduce a look of tiredness is a rising trend, while 49% reported requests for procedures due to dissatisfaction with their profile. According to the report, both of these procedures are said to be tailored to the lifestyle concerns centred around social media. Almost all members (99%) agreed that the role of celebrity still plays a huge role in plastic surgery.

The report also explains how, in a youth-obsessed culture, patients are increasingly looking for options that focus on prevention rather than correction. Some 51% of AAFPRS members agreed that more patients emphasise early maintenance, with a notable increase in both men and women in their 20s and 30s opting for preventative measures that include skincare and facial injectables.

‘Cosmetic patients want a more youthful appearance without spending too much or experiencing post-procedure downtime,’ said Dr Fred G Fedok, president of the AAFPRS, in a statement. ‘Patients want to look good for their age for as long as possible, and we now have the tools to provide visible, lasting results with and without surgery.’

The Big Picture

In an increasingly visual-first culture, social media is playing a pivotal role in our cosmetic decisions. See how Instagram is also fuelling wellness beauty in our Total Beauty report.