Soaring ADHD diagnoses are fuelling demand for non-medicinal interventions, with therapeutic gaming,...
From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives...
In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger...
As Longevity Lifestyles evolve, consumers are increasingly focused on building and preserving muscle health...
Auction houses, faced with falling income, are responding to the lifestyle interests of younger art...
From AI-powered stores to hyperlocal partnerships, NRF 2025 Retail’s Big Show Europe revealed how data,...
A togetherness deficit and the age of distrust have made the presumed intimacy of parasocial relationships...
Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined...
Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering...
Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine...
Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and...
From wellness retreats to screen-free adventures, hotels around the world are investing in programmes...
Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar...
What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but...
A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling...
Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing...
Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige...
From personalisation through data to personalisation through dialogue, brands are creating communities where...
Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space...
Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed...
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Big Ideas
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