Soda style: Designers dress cola bottles for charity

Milan – Eight female Italian fashion designers have created limited-edition bottle designs for Coca-Cola Light, with proceeds from soda sales going towards scholarships for young women affected by the earthquake in Aquila earlier this year.

The ‘Tribute to Fashion’ project – with designs by Donatella Versace, Alberta Ferretti, Angela Missoni and Moschino creative director Rossella Jardini, among others, is part of Coca-Cola’s ongoing efforts towards Philanthropic Retail. The Coca-Cola Foundation, Coke’s philanthropic arm, donated more than $82m to charitable initiatives around the world last year.