Fusion brand: Taco restaurant embraces Arab roots

The concept of Habibis is perfectly realised in the branding, designed by Mexican studio Anagrama. The studio used stylised Arabic calligraphy to promote the typically Mexican street fare, with paper packaging and neon colours to highlight the food’s casual nature.

‘Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the food’s exceptional mixed background and quality, without losing its street-friendly and casual demeanour,’ explains Anagrama on its website.

Read LS:N Global’s Portfolio on Anagrama for more examples of beautiful branding designed in Mexico.