Market day: Fashion designers man stalls at London store

London – Shoppers will come face to face with designers on the shop floor of fashion boutique Dover Street Market today, as the store offers the latest incarnation of experiential retail to mark its fifth birthday. Christopher Kane, Peter Jensen and Marios Schwab are among the designers who will be happy to help customers who grace their stalls throughout the day.

Amidst the increasing popularity of online shopping, Dover Street Market stands out as one of the more successful bricks-and-mortar retail spaces, alongside the Diesel Denim Gallery and the trans-Atlantic Wish You Were Here project, that are luring consumers away from computer screens by creating real-world experiences that they can’t get online.