Cover-up: Website gives virtual makeover

New York – A virtual make-up website is taking the cosmetic counter out of the department store and placing it online so that consumers can try before they buy, virtually. The Makeover Studio by cosmetic website Daily Makeover has created an online application that allows users to upload photos of themselves and test various beauty products using innovative facial recognition technology. An online makeover is just a few clicks away.

From lipsticks to waterproof mascaras, the site allows users to complete a total makeover using their chosen photo, while brands have the opportunity to let consumers test their products. While it lacks the obvious physical advantage of the traditional cosmetic counter, the Daily Makeover website gives users the chance to test colours and tones of potential new purchases against their own skin. Hairstyles and colours are also available.