Beauty Bites: Lipstick Pop up allows bespoke blending

Bite Beauty is an all-natural lip care company operating out of downtown Toronto. Their pop up store has opened in the heart of New York and appeals to customers who want to create their own bespoke lipsticks. 

Customers can select their preferred pigment, add a scent, and choose whether they would like a matt or gloss finish. The formula is then melted down and poured into a mould, with the finished product available in an estimated 7 minutes. 

Consumers increasingly want to become part of the innovation process and take control of the products they consume. For more, read our Concoction Innovate.