Gamsei by Matthew Bax, Munich Gamsei by Matthew Bax, Munich

Nature's spirits: Munich bar goes hyper-local

10 : 05 : 2013 Alcohol : Gamsei : Matthew Bax

Germany – A new Munich cocktail bar, Gamsei, celebrates localism in both its décor and its drinks.

Gamsei is the brainchild of Matthew Bax, an Australian artist and founder of Melbourne’s celebrated cocktail bar Der Raum.

For his first Munich venture, Bax has said he was inspired by ‘Bavarian culture and their closeness to nature’. Gamsei’s cocktails – with fanciful names such as Lavender Drunk Bee and Mid-Life Crisis – contain herbs and berries foraged in the wild by Gamsei staff or sourced from artisan farmers. The alcohol and mixers are created in-house, while lemons, lime and sugar, which all come from abroad, are forbidden. To complete the hand-crafted feel, the names of the drinks are scrawled on menus made from home-made paper. 

The clean, warm lines of Gamsei’s interior, crafted using locally sourced steel and oak, reflect the same ethos. Architects Fabian Wagner and Andreas Kreft created amphitheatre-style seating so that guests can see the leather apron-clad bar staff at work. The set-up does away with the traditional bar that separates staff from customers. 

Gamsei is a good example of the Revivalism macrotrend, which emphasises craftsmanship, hyper-localism, Conviviality Culture and folklore.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN