Slip and slide: Mobile app gets wet

London – A new mobile app by Barclays extends the bank’s fantastical advertisements right into the palms of its customers – and adds a little play for good measure. The new Waterslide Extreme application for the iPhone allows users to use the motion-sensing technology of the handset to control a character on his way down a water slide much like the one featured in the recent tv ads for the bank.

Mobile apps have become the hottest method of digital marketing, as they get brands right inside the pockets of their users. As explained in our market report on mobile apps, success lies in developing the right piece of software for a brand, ensuring that it stands out among the 50,000 or so applications now available in the iPhone App Store.