Tailor-made: Designers create ads for music mag

‘We hand-picked the brands – 15 in total – and let them design the ads of their wildest and weirdest dreams,’ Juke editor Lucy Stehlik tells LS:N Global. ‘We also produced a mix tape with the brands in Made to create some digital play around the campaign and make it about music, like Juke.’

Stehlik said Made is the first print campaign for some of the participating designers. The collaboration includes London-based designers Meadham Kirchoff, Christopher Shannon and streetwear label Y’OH, as well as designers in Tokyo, New York, Denmark and Sweden.

Magazine aficionados are taking notice. The issue was picked up by Stack, a London-based subscription service that delivers a different independent magazine each month, for its September distribution.

For more on Symbiotic Branding, come to our forthcoming Trend Briefing.