Absolutely unique: Vodka brand notes a difference

Stockholm – Absolut Vodka has launched an initiative that takes limited-edition bottles to the Nth degree. In its Absolut Unique project, the vodka brand plans to distribute 4m bottles into stores globally, each featuring a unique design.

Rather than outsourcing the designs to artist and designer collaborators, Absolut has taken the production back in-house, which demanded that the vodka brand re-engineer its production plant.