Aegis Parka by Nieuwe Heren Aegis Parka by Nieuwe Heren
Aegis Parka by Nieuwe Heren Aegis Parka by Nieuwe Heren

Breathe easy: Aegis Parka a breath of fresh air

13 : 07 : 2012 Netherlands : Intuitive Futures : Men

Utrecht, The Netherlands – In densely populated urban environments, consumers are often exposed to all kinds of pollutants. Design duo Erik De Nijs and Tim Smit, better known as fashion label Nieuwe Heren, have created a multifunctional jacket that protects the wearer from toxic fumes.

The Aegis Parka contains a sensor that detects hazardous molecules in the air. If any pollution is detected, the sensor illuminates an LED embedded in the material, prompting the wearer to put on the built-in respirator to help them breathe fresh air.

In addition, the Aegis Parka is treated with a solution that cleanses the air as the wearer walks through the city.

Although not yet in production, the Aegis Parka could be a great solution for consumers living in heavily polluted towns and cities such as Lagos and Jiangsu.

For more examples of products that respond to the user and the surrounding environment, see LS:N Global’s Intuitive Futures macrotrend.

Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN