Aegis Parka by Nieuwe Heren Aegis Parka by Nieuwe Heren
Aegis Parka by Nieuwe Heren Aegis Parka by Nieuwe Heren

Breathe easy: Aegis Parka a breath of fresh air

13 : 07 : 2012 Netherlands : Intuitive Futures : Men

Utrecht, The Netherlands – In densely populated urban environments, consumers are often exposed to all kinds of pollutants. Design duo Erik De Nijs and Tim Smit, better known as fashion label Nieuwe Heren, have created a multifunctional jacket that protects the wearer from toxic fumes.

The Aegis Parka contains a sensor that detects hazardous molecules in the air. If any pollution is detected, the sensor illuminates an LED embedded in the material, prompting the wearer to put on the built-in respirator to help them breathe fresh air.

In addition, the Aegis Parka is treated with a solution that cleanses the air as the wearer walks through the city.

Although not yet in production, the Aegis Parka could be a great solution for consumers living in heavily polluted towns and cities such as Lagos and Jiangsu.

For more examples of products that respond to the user and the surrounding environment, see LS:N Global’s Intuitive Futures macrotrend.

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