Uber Scuba: Louis Vuitton's seafaring journey

29 : 06 : 2012 Louis Vuitton : Sea : Surfing

Paris – Kim Jones, menswear designer for luxury brand Louis Vuitton, took his customers on a journey to sea – from scuba to surf to mariner – through the lens of pop culture, for its spring/summer 2013 collection.

Jones said he was looking at different kinds of men to whom he related this style – men who span the worlds of yachting and sailing to the more sport/street looks of surfing and scuba.

Technical, nautical-inspired pieces such as lightweight silk parkas, laser-cut sou’westers and buckle-clip fastenings for marine dungarees stood out. Blue and white poplin shirts reconstructed into a plaited jumper, or patchwork and madras denim pieces, gave the collection a more lost-at-sea feel.

Neon leather touches decorated nylon Daimler check backpacks that added a multifunctional marine feel to the hybrid technical accessories.

If men are returning to more sartorial styles, it is alongside a sports and technical mood that says function over vanity.

LS:N Global likes Jones’s Revivalist approach to such a perennial seasonal theme as ‘nautical’. In his hands, Louis Vuitton’s global mariner docks at many lifestyle ports.

Discover More Daily Signals
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
How South Korea is defying Asia’s declining birth rate trend

Daily Signals

How South Korea is defying Asia’s declining birth rate trend

South Korea’s birth rate rose for a second consecutive year in 2025, with preliminary figures showing 254,000 births –the largest annual increase s...
Society : Birthrate : Population
Stat: UK Gen Z turn to trade work for security in the AI era

Daily Signals

Stat: UK Gen Z turn to trade work for security in the AI era

Younger workers are fuelling renewed job growth across the construction and trade sectors as Gen Z seek steadier pay and roles perceived to be more...
Work : Youth : Statistic
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
Japan’s working week shrinks as average hours fall below US

Daily Signals

Japan’s working week shrinks as average hours fall below US

Japan’s long-held reputation for punishing work schedules may be softening.
Workplace : Japan : Health
Stat: How wellness-minded flyers are reshaping the inflight menu

Daily Signals

Stat: How wellness-minded flyers are reshaping the inflight menu

Travellers are extending their focus on health and wellbeing into the air, prompting airlines to rethink what good inflight food looks like.
Health And Wellness : Travel : Statistic
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
Why the V&A is adding YouTube’s first upload to its collection

Daily Signals

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it ...
Media : Technology : YouTube
Stat: Economic anxiety outranks politics across sub-Saharan Africa

Daily Signals

Stat: Economic anxiety outranks politics across sub-Saharan Africa

Economic wellbeing is now the leading concern for people across sub-Saharan Africa, with nearly a quarter ranking it as their country’s biggest nat...
Society : Africa : Statistic
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN