Uber Scuba: Louis Vuitton's seafaring journey

29 : 06 : 2012 Louis Vuitton : Sea : Surfing

Paris – Kim Jones, menswear designer for luxury brand Louis Vuitton, took his customers on a journey to sea – from scuba to surf to mariner – through the lens of pop culture, for its spring/summer 2013 collection.

Jones said he was looking at different kinds of men to whom he related this style – men who span the worlds of yachting and sailing to the more sport/street looks of surfing and scuba.

Technical, nautical-inspired pieces such as lightweight silk parkas, laser-cut sou’westers and buckle-clip fastenings for marine dungarees stood out. Blue and white poplin shirts reconstructed into a plaited jumper, or patchwork and madras denim pieces, gave the collection a more lost-at-sea feel.

Neon leather touches decorated nylon Daimler check backpacks that added a multifunctional marine feel to the hybrid technical accessories.

If men are returning to more sartorial styles, it is alongside a sports and technical mood that says function over vanity.

LS:N Global likes Jones’s Revivalist approach to such a perennial seasonal theme as ‘nautical’. In his hands, Louis Vuitton’s global mariner docks at many lifestyle ports.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN