Random antics: Microsoft airs animated series

Created by Edgar Wright, the series, which was first aired online in April, focuses on the dark world of wannabe writer Brandon Generator. Elements of each episode have been crowdsourced with illustrations and storylines contributed by viewers.

The tv ads will appear during the film Attack the Block and aim to encourage viewers to become involved through the Brandon Generator website, and to inspire the fourth and final episode.

Creating fictional characters such as Brandon Generator is a great way for brands to engage with consumers. To find out more, read LS:N Global’s Personality Brands microtrend.