Et Voilˆ: Fine dining hits home in S‹o Paulo

17 : 05 : 2012 Food : Voila : St Marche

São Paulo – A Brazilian gourmet frozen ready meal brand called Voilà has been launched in São Paulo that enables people to experience fine dining at home.

Voila Foods, Brazil Voila Foods, Brazil
Voila Foods, Brazil Voila Foods, Brazil

Voilà offers luxury hand-made dishes that are free from preservatives and give customers the opportunity to experience pre-prepared gourmet food in the comfort of their own home. The entire range is frozen and can be cooked in either a microwave or a conventional oven.

The products are available in 10 branches of premium supermarket St Marche as well as selected wine specialists.

Wrapped in brown paper and string with labels printed in a bold, hand-written style of typeface, the packaging reinforces the brand’s emphasis on authenticity. Find out more by reading our Scrawl Script design direction.

This a great example of a brand harnessing consumer demand for an easy way to experience fine dining at home, as noted in our Homedulgence macrotrend.

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