Stock solution: Ikea app makes shopping easier

Canada – International furniture retailer Ikea has created a mobile app to enhance its customers’ in-store experience by enabling them to check stock levels and access product information.

Customers can also use the app, available only in Canada, to create shopping lists, find directions to their nearest store and access a map of the shop floor to aid in-store navigation.

While Ikea has a strong online presence, this app is a great example of a brand using mobile technology to facilitate its customers’ in-store experience, maximising its customer base. For more examples, read our Tomorrow Store macrotrend.