Signals & Stats : Daily Signals
The French Tourist Board by mr.h, illustrated by Paul Thurlby The French Tourist Board by mr.h, illustrated by Paul Thurlby
The French Tourist Board by mr.h, illustrated by Paul Thurlby The French Tourist Board by mr.h, illustrated by Paul Thurlby
The French Tourist Board by mr.h, illustrated by Paul Thurlby The French Tourist Board by mr.h, illustrated by Paul Thurlby
The French Tourist Board by mr.h, illustrated by Paul Thurlby The French Tourist Board by mr.h, illustrated by Paul Thurlby
The French Tourist Board by mr.h, illustrated by Paul Thurlby The French Tourist Board by mr.h, illustrated by Paul Thurlby

Retro trip: Vintage ads aim to draw Brits to France

By Sarah Smith and Yolanda O’Leary 23 : 04 : 2012 Mr.h : The French Tourist Board : France

London – London-based creative communications agency mr.h has art directed a series of retro illustrated posters for The French Tourist Board in the UK to entice British holidaymakers to western France.

Illustrator Paul Thurlby depicts six classic scenes of a French holiday in a vintage cartoon style that references the iconic Jacques Tati film posters of the 60s.

Car rental company Hertz’s latest advertising campaign takes a similar look back to a vintage aesthetic, as does the recent 60s-inspired edition of US weekly magazine Newsweek.

These examples, compounded by the popularity of retro imagery on Tumblr and blogs, demonstrate consumers’ sense of nostalgia for the past, as noted in our Revivalism macrotrend.

Discover More Daily Signals
Can mixed-reality theatre re-invent the stage?

Daily Signals

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre : Media : Entertainment
Prada excavates the past to shape menswear’s future

Daily Signals

Prada excavates the past to shape menswear’s future

Raf Simons and Miuccia Prada’s autumn/winter 2026 menswear collection presented at Fondazione Prada in Milan, Italy, was an exercise in layered arc...
Fashion : Luxury : Society
Stat: Youth employment anxiety rises as AI threatens entry-level roles

Daily Signals

Stat: Youth employment anxiety rises as AI threatens entry-level roles

A growing majority of young people in the UK are entering work with deep anxiety about their career prospects, according to new research from the K...
Workplace : Society : Statistic
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN