Peak practice: New game is the height of fitness

Players of the City Peaks Challenge log on to a website and swipe their Oyster cards at the bottom and top of the stairs, and NFC technology tracks the number of steps climbed throughout the day.

Climbers are represented online as coloured flags against Mount Elephant, BT Beacon, Gherkin Pike, K2 42, Wharf Ridge, Pinnacle Peak and Shard Mountain. A London City Peak is conquered when the first player places the flag on the building’s summit.

The City Peaks Challenge is a great example of a game that would appeal to our Self-Quants tribe. For more examples of how gamification is being used to engage consumers, read our Ubiquitous Gaming Culture macrotrend.