Ice queen: Designer pays homage to Frozen Planet

The models for the menswear collection have slicked-back hair, moustaches and facial hair covered with frost and icicles.

‘Our collection is in support of David Attenborough’s documentary series Frozen Planet, which will go to America, but unfortunately without the final episode in which he explains that we humans are responsible for the ice melting,’ says Westwood.

This is a great example of a brand taking a strong stance on an issue. For more on how smart brands, designers and companies are taking a stand, read our Brandstanding microtrend.