Village people: Ikea plans Olympic development

The development will cover 26 acres and will contain a town square, 1,200 new homes, offices, restaurants and hotels.

‘We see Strand East as a place for families that contributes to the regeneration of Stratford and takes its place alongside the many neighbourhoods of London,’ says Harald Müller, managing director of LandProp.

This is a good opportunity for the brand to take a role in regenerating the area. For more on how smart brands are creating a sense of community, read our Village Brands microtrend