On the Mend: African women show bags of love

The product line comprises three bags, each carrying the name and fingerprint of the seamstress who made it. Consumers can also view a video profile of the seamstress who made their bag, and a pocket stamp inside explains how their purchase will affect her family.

‘A lot of love goes into each of the bags made here at Mend,’ explains Chris Sarette, project director. ‘We wanted to create a bag that captured as much detail as possible about its maker.’

For more information on how brands are increasingly taking an ethical standpoint, and helping consumers express their concerns though Conscience Commerce, read our microtrend.