Out of this world: GPS application puts Travel & Hospitalityodge on the map

United Kingdom – A new iPhone GPS application that shows users their five nearest Travelodge hotels launches today. The iBooker, a free application, offers room availability and rates, and allows consumers to book rooms directly with the hotel as well.

There are more than a million iPhone users in the UK and 10m in the world – a number that is set to rise to 45m by the end of this year. As the first UK chain to offer a satellite-navigation application, Travelodge has a major advantage on other brands by making its hotels easier to find.

Look out for further in-depth updates on hospitality innovations in our forthcoming Leisure and Hospitality Futures report, published 4 June 2009.