Morse code: Enamelware sets a Just Nots tone

The packaging, designed by Morse Studio, references the enamelware’s traditional blue rim with simple, bold illustrations and graphics describing the contents.

‘Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard in reference to the utility and charm of hardware shop packaging,’ explain the designers.

The Just Nots group increasingly eat in rather than dining out, and look to indulge in quality ingredients and accessories. For more information, see our Just Nots Homedulgence Insight Market report.