Athens New Hotel Athens New Hotel
Athens New Hotel Athens New Hotel
Athens New Hotel Athens New Hotel

Staying power: Old hotel lives on in new look

04 : 07 : 2011 Heritage : Olympic Palace Hotel : New Hotel

Athens – The Olympic Palace Hotel has been refurbished and renamed the New Hotel, and Brazilian designers Humberto and Fernando Campana have re-used objects from the original hotel when creating its interior.

The interior places the doors, chairs and other found objects from the Olympic Palace Hotel in new contexts, incorporating them into the more contemporary design aesthetic.

‘The old Olympic Palace Hotel is one of the city’s best examples of modernist architecture. After being painstakingly pulled apart and rebuilt on its original site, it is become a piece of living art,’ says Anja Voparil of boutique hotel experts Design Hotels. ‘Thanks to the Campana brothers’ concept of radical renovation – re-using objects from the old Olympic Palace Hotel and integrating them in the New Hotel interior – the former hotel lives on.’

Using the old features of the Olympic Palace Hotel, the designers have created an interior that is in touch with the hotel’s heritage. The re-use of old materials is also more environmentally sound than using newly manufactured pieces.

For more about how brands are tapping into a sense of heritage to become more appealing, read our Rebuilt Heritage micro trend.

Discover More Daily Signals
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN