Athens New Hotel Athens New Hotel
Athens New Hotel Athens New Hotel
Athens New Hotel Athens New Hotel

Staying power: Old hotel lives on in new look

04 : 07 : 2011 Heritage : Olympic Palace Hotel : New Hotel

Athens – The Olympic Palace Hotel has been refurbished and renamed the New Hotel, and Brazilian designers Humberto and Fernando Campana have re-used objects from the original hotel when creating its interior.

The interior places the doors, chairs and other found objects from the Olympic Palace Hotel in new contexts, incorporating them into the more contemporary design aesthetic.

‘The old Olympic Palace Hotel is one of the city’s best examples of modernist architecture. After being painstakingly pulled apart and rebuilt on its original site, it is become a piece of living art,’ says Anja Voparil of boutique hotel experts Design Hotels. ‘Thanks to the Campana brothers’ concept of radical renovation – re-using objects from the old Olympic Palace Hotel and integrating them in the New Hotel interior – the former hotel lives on.’

Using the old features of the Olympic Palace Hotel, the designers have created an interior that is in touch with the hotel’s heritage. The re-use of old materials is also more environmentally sound than using newly manufactured pieces.

For more about how brands are tapping into a sense of heritage to become more appealing, read our Rebuilt Heritage micro trend.

Discover More Daily Signals
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...
Foresight Friday : AI : Marketing
Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

Daily Signals

Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

New modelling from ProPublica and The Guardian quantifies the human cost of Donald Trump’s ‘America First’ climate agenda. It projects that extra e...
Sustainability : Climate Crisis : Politics
Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...
Retail : Sport : Cycling
The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Daily Signals

The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Lewis Silkin’s xCHANGE 2025 event at 180 Studios in London brought together lawyers, business leaders and founders to explore how organisations can...
New Codes Of Value : Lewis Silkin : The Future Laboratory Future Five
Stat: AI search converts to AI shopping for over half of users

Daily Signals

Stat: AI search converts to AI shopping for over half of users

Artificial intelligence is rapidly reshaping how consumers discover and buy fashion, according to The Business of Fashion and McKinsey & Co’s&n...
AI : Retail : Technology
The Future Laboratory and Together Group release latest New Codes of Luxury report

Daily Signals

The Future Laboratory and Together Group release latest New Codes of Luxury report

The Future Laboratory and Together Group have joined forces to release the latest instalment in the companies’ New Codes of Luxury strategic foresi...
Technology : Hospitality : Luxury
The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Daily Signals

The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Bacardi has released its latest annual Cocktail Trends Report, produced in partnership with The Future Laboratory.
Drink : The Future Laboratory : Bacardi
Stat: Green skills demand outpaces talent growth

Daily Signals

Stat: Green skills demand outpaces talent growth

A new LinkedIn report reveals a widening global green skills gap, as demand for environmentally focused talent accelerates faster than the workforc...
Workplace : Sustainability : Work States
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN