Tapping into local sources: Bottling tap water in New York

A new water bottle venture in New York encourages the consumption of tap rather than bottled water, by bottling local tap water for sale. Rather than ratcheting up food (or drink) miles by getting water from the Alps, Tap’dNY sticks with New York City sources, finding the best tap water and bottling it to be shared with residents across the city. Rather than outsource their business, more companies are preferring to do it themselves, making the best out of the resources available in their immediate surroundings.